What is a link in bio?
Instagram allows a maximum of five clickable links in your profile. On TikTok, you only get one. Neither platform lets you link directly in the text.
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You post a product - but your follower cannot find the right place.
If you link to the homepage, the customer has to search for themselves. When they cannot find it, you lose sales.
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You paste a link into the text - it cannot be clicked.
A link to the job ad in the caption? No thanks! It cannot be clicked in the app.
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You have five link slots. That rarely lasts a full week.
The real estate agent has three new listings this week. Last week's listings are already gone from the profile.
