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To show the most relevant content possible to visitors who click your link in bio, you can use separate landing pages for TikTok and Instagram. This allows you to use the same profile, but with different content. This is useful if you post different content on the two channels, and, for example, the Instagram block would be irrelevant on the TikTok link.

Automatic for visitors

If a visitor clicks your link in bio on Instagram, the landing page will automatically show the Instagram content, and vice versa for TikTok. It is also possible to manually switch to show the other content.

If you use separate landing pages, a button will appear at the top left of your landing page where visitors can switch which content should be shown.

Instagram content is always the default if the visitor opens the link in a desktop browser or if it is not possible to determine where the visitor came from.

Set up separate landing pages

Start by going to Settings in the control panel and select which profile you want to enable separate landing pages for, using the profile selector on the right (or at the top if you are using mobile). Among the settings, you will find the option "Landing pages". In the menu, select "Separate landing pages for Instagram and TikTok". Remember to save your changes at the bottom of the page.

The next time you go to the Content tab in the control panel, you will see two tabs above the list of blocks. Here you choose which part of the landing page you want to edit. When you click the tabs, the preview will also update so you can see how the content looks for TikTok visitors and Instagram visitors respectively.